The Extraordinary Commonplace
Our Vice Minister, Calenda, premiered this video in Davos - which the Ministry together with I.C.E. have produced - to highlight our strengths and dispel some of the main clichés about Italy, namely that Made in Italy is only able to express fashion and design products, as well as of course agri-food products. The video "ITALY THE EXTRAORDINARY COMMONPLACE" disproves stereotypes about Italy and therefore tells it what it is, i.e. a major producer of technological goods, second European exporter in the mechanical and automation sector.